Abstract
The present study investigated children's observational learning of sex-role stereotypes from parental and televised models. Children's and parents' sex-role stereotypes were measured by Baruch's (1975) shortened sex-role stereotype questionnaire. Children's stereotypes tended to be similar to their parents' stereotypes, and children whose mothers were employed outside the home had less stereotyped sex-role perceptions than children whose mothers did not work outside the home. The results also indicated that heavy television viewers did not have more stereotyped sex-role perceptions than moderate or light viewers. Implications of the findings are discussed.
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