Abstract

In today’s competitive world, companies must maintain their customers and attract new ones. Hence, they paid a great attention paid to mixed model assembly lines (MMAL). In this study, a two-step framework was developed to investigate and optimize customer relationships and the sequence of orders in an MMAL. First, based on customers past behavior, they were grouped into three clusters with high, normal, and low priority. Then, an optimal sequence was defined using a mathematical model. The objectives of the sequence were maximizing, first, the satisfaction of customers with high priority and, second, profits. Moreover, orders for low priority customers could be rejected. A multi-objective tabu search algorithm was proposed to solve the sequencing problem and then compared with non-dominated sorting genetic algorithm II and multi objective simulated annealing. The results indicated that this new algorithm is superior to others. We also developed an algorithm for the integration of periodic maintenance with sequencing of orders. The results suggested that the lack of this integration causes non-optimal sequences.

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