Abstract

The cultural market is a market for specific goods in the field of ideological culture. The birth and development of the cultural market in Vietnam are also later than that of other countries in the world. Cultural products and services are special goods that meet the cultural and spiritual needs of people. In addition to the market role in the socio-economic development of the country, the cultural market also plays an important role in comprehensive human development in the context of Vietnam's current international integration. Therefore, the content of cultural market management needs to be properly identified, enough to enhance the effectiveness of state management and promote the cultural market to develop in the right direction to meet the cultural and spiritual needs of the whole world society.

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