Abstract
Sustainable tourism development is a top concern in all countries in the world, especially developing countries like Vietnam. Issues of environmental pollution, changes in habits in life and consumption, conflicts of economic interests between parties, a decrease in the number and quality of tourists after the Covid-19 pandemic, and many other problems are other potentially emerging. Khanh Hoa province is a tourist center in the South Central region and the Central Highlands. An interesting stop for inbound tourists when coming to Vietnam. In addition to the achievements, the inbound travel business in Khanh Hoa province has been revealing many factors that lack sustainability in terms of environment, economy, culture, and society. Therefore, to sustainably develop inbound travel tourism in Khanh Hoa province. The author used the research method of secondary documents, and analyzed the current situation of inbound tourism development in Khanh Hoa in recent years, thereby giving urgent solutions: Focusing on re-developing the inbound tourist market, assessing re-evaluate tourism resources in order to build suitable tourism products, have sales promotion strategies, apply information technology, increase investment in human resource development, raise people’s and inbound travel community’s awareness.
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