Abstract
The paper analyzed the intention to travel alone in the perceptions of Muslim and non-Muslim women regarding travel constraints, motivation, perceived behavioral control, negotiation, and openness. Based on the existing literature, hypotheses were formulated and tested through structural equation modeling based on data from 574 valid online responses. Purposive sampling was applied to collect 278 responses from Muslim women and 298 responses from non-Muslim women, all from Indonesia. The results revealed the different direct influences between travel motivation and travel intention in Muslim and non-Muslim models. Constraints were found to have an insignificant impact on travel intention in both phases. All other proposed hypotheses were found to be significant. This paper contributes to the emerging research on Asian solo female travel and discusses practical implications for the travel industry to cater solo travel market.
Published Version
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