Abstract
This chapter analyses Swedish pop artist Titiyo’s artist persona on television, on Instagram, and in an advertisement campaign, as political. Contextualising her as black and Swedish in mainstream popular music, I draw on her ways of addressing issues of race and gender. The handling of racism within the examples from Titiyo’s career is realised through focusing on either racism in another place and time or inclusion of women artists and black women artists. Such focus is enacted without explicitly naming the issues, sexism, and racism in the music industries, and without pointing any fingers. Titiyo’s artist persona build on postfeminist ideas about the individually successful (black) woman, without addressing prevailing global gender and race inequalities.
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