Abstract
ABSTRACT Surf tourism is a growing industry making an impact on many countries around the world. Research on surf tourism has increased exponentially in the past 15 years. Previous research indicates surf travellers have spending power and will travel often for surfing. Segments among surf travellers have been explored, but demographics related to family life cycle have been overlooked. An online survey was used to capture a global sample of 198 surfers regarding surf travel habits and preferences. This study explores the relationship between certain demographics, such as age and family life cycle, on six surf travel behaviours. Results showed significant relationships between partnership and parenthood and certain surf travel behaviours. The findings are discussed in light of their relevance for the surf tourism industry and future surf travel research.
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