Abstract
About the Authors. Preface. 1 The Power of Choice. 2 The Unconscious Consumer. 3 The Attentional Arms Race. 4 We Know What You re Thinking. 5 Why Ads Don t Say What They Mean (Or Mean What They Say). 6 Acting Out. 7 Divide and Conquer. 8 The Politics of Choice. Sources. Index.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Similar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.