Abstract

Globalization and integrated development of the economy significantly expands the possibilities of business. The world has entered a new digital epoch: here the activity of the organizations is mainly in the production and use of information technologies and accumulated information to make all other forms of production more efficient and thereby ensure a new quality of economic growth, and creating greater wealth of information (information products and services). Distinctive feature of a new science “infonomics” is: information obtains a measurable economic value and other features that qualify it as any other kind of asset, significant strategic, operational and financial reasons to do so exist. It is noteworthy that the information may meet accounting standards, but nevertheless it is not reflected in any public balance sheet of a company. Based on the data obtained during the research the author comes to the conclusion that the era of major information transformations in order to remain competitive and profitable, management of the enterprises must learn to use the information of their companies to create new products and services or even a new market. The results of the study expand the notion of infonomics: shows the methods of accounting information as well as factors affecting the information assets and their economic value, noted that infonomics it is a discipline that deals with the determination of the value of information, however, at present this phenomenon raises more questions than it answers, but the more interesting it becomes his study.

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