“Soft” Power of China: Efficiency and Response to the Current Challenges

Abstract

The features of the “soft” power of the PRC, which are significantly based on its indicators of "hard" power – economic and military power, – have been studied. It is noted that there is a difference in the assessment of the state of “soft” power of China by Western countries and, accordingly, by China itself. Emphasis was placed on the prospects for the embodiment of China’s cultural “soft” power and its obstacles. Vulnerabilities in China’s “soft” power have been explored, including the political system and civil society. The importance of the tools of "mask" and "vaccine" diplomacy in the arsenal of "soft" power of China used to minimize the negative effects of the pandemic on China’s image and elevate its status as a leader in global health, have been analyzed. The effectiveness of the Chinese “soft” power has been analyzed through the studies conducted by the “Pew Research Centre” and “Portland Communication” agency. The importance of economic “soft” power in China’s conquest of new allies, including Asia and Africa, has been noted. It is emphasized that the most successful “soft” power is among countries where China is not burdened with accusations of human rights violations. It is noted that one of the main problems in China’s implementation of “soft” power policy is the dissonance between the image that China seeks to project and the country’s actions.