Abstract
The article looks into the soft power phenomenon in the foreign policy of the Russian Federation, determines measure of its influence in the adjacent regions and the opportunities for its use for implementation of Russia’s geopolitical objectives. Particular attention is dedicated to the analysis of the structure of soft power as it is viewed and applied by Russia, which allows to draw conclusions about the appropriateness of using the term ‘soft power’ for defining the part of Russia’s foreign policy and to establish the correlation between the conditions for applying soft power and its substance by comparing peculiarities of the influence of softpower in different countries. Based on the characteristics of the original concept of soft power the article justifies the expediency of the use of the term ‘soft power’ with regard to Russia’s foreign policy; on these grounds the articles determines the difference of soft power as an integral part of Russia’s policy and the original concept, that allows to outline the structure of influence and determine the conditions for effective use of soft power instruments in Russia’s foreign policy.
Highlights
The end of bipolar system and technical progress are the events that have in many respects defined the essence of the changes in international relations on the verge of twentieth and twenty-first centuries, leading to the loss of balance of power and emergence of the balance of opportunities, with one of its elements being the soft power
In the context of Russia’s military activity in Eastern Europe and, as a result, deterioration of its relations with western countries, effective use of soft power the instruments of which can help to achieve the same objectives with less resources is a priority for Russia
Based on the main resources of soft power – culture, political values and foreign policy – authors have developed methodology that consists of 70% of objective data and 30% – subjective
Summary
На основі характеристики оригінальної концепції м’якої сили обґрунтовується доцільність використання терміну «м’яка сила» по відношенню до зовнішньої політики Росії; на цій основі визначено відмінність «м’якої сили» як складової політики Росії та оригінальної концепції, що дозволяє окреслити структуру впливу та визначити умови ефективності застосування інструментів «м’якої сили» у зовнішній політиці РФ. In the context of Russia’s military activity in Eastern Europe and, as a result, deterioration of its relations with western countries, effective use of soft power the instruments of which can help to achieve the same objectives with less resources is a priority for Russia.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
