Abstract
The paper presents a new look at the mechanisms of soft power as used in socio-cultural integration in the Eurasian space. The ways the West uses soft power are compared to how Russia is applying these mechanisms in building the Eurasian Economic Union. The author outlines the main objectives to be pursued by Russia using the tools of soft power, as well as suggests how to improve the existing mechanisms of soft power in Ruusia. The author refers to a vast body of research on soft power as an instrument of statecraft in general as well as the specific features of Russia’s soft power.
Highlights
В статье предлагается по-новому взглянуть на механизмы мягкой силы с точки зрения ее использования в аспекте гуманитарной интеграции на Евразийском пространстве
The paper presents a new look at the mechanisms of soft power as used in sociocultural integration in the Eurasian space
The ways the West uses soft power are compared to how Russia is applying these mechanisms in building the Eurasian Economic Union
Summary
В статье предлагается по-новому взглянуть на механизмы мягкой силы с точки зрения ее использования в аспекте гуманитарной интеграции на Евразийском пространстве. Ключевые слова: мягкая сила, Евразийский экономический союз (ЕЭС), ЕврАзЭС, СНГ, постсоветское пространство, внешняя политика, интеграция, политика, гуманитарное сотрудничество, регионализация, глобализация. The paper presents a new look at the mechanisms of soft power as used in sociocultural integration in the Eurasian space.
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