Abstract
This paper argues that through soft power techniques including cultural missions and education exchange programs, the treasury of language expands. Speakers of a language deposit a number of language aspects such as grammar, vocabulary, and pronunciation into the treasury of that language. If an expanded treasury is a concern, soft power techniques should be adopted. The English language treasury has been in the rise as a result of cultural missions and education exchange programs, namely run by the British Council and AMIDEAST.
Highlights
Human language is a tremendous asset for everyday social interactions
This paper argues that through soft power techniques including cultural missions and education exchange programs, the treasury of language expands
The English language treasury has been in the rise as a result of cultural missions and education exchange programs, namely run by the British Council and AMIDEAST
Summary
Human language is a tremendous asset for everyday social interactions. It is well described by Saussure (1966: p. 30) as a “treasury” shared by all members of a community. English is spoken by about 1.1 billion first and additional language speakers around the world, of whom about 34% are “native” speakers (Eberhard et al, 2020). There is a second face of power, the “econocultural” model (Quirk, 1991) The former can be referred to as “hard power” and is a coercive way to influence the values, attitudes, and interests of other nations. The latter represents the power of culture and language and may be known as “soft power.”. This paper critically examines the two faces of power in terms of their persistent impact on the rise of the English language around the world
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