Abstract
This article compares soft power as a normative and operational construct in the Russian and Chinese political context. I examine Russian and Chinese discourse on soft power as well as the efforts of the Kremlin and Beijing to devise programmes for its implementation. I then compare and evaluate the similarities and differences in Russian and Chinese soft power strategy. The similarities between the two states indicate their joint status as authoritarian regimes with a Marxist–Leninist heritage. The differences can be attributed to their vastly disparate economic circumstances, but also to historical, social, and political factors that influence soft power policies.
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