Abstract
Soc-narcissism (or socialist narcissism) – celebrities in communist Poland on the example of the monthly "Ty i Ja" The article assumes that during communism time in Poland, especially during the period of increased television development in the Gomułka era (the 60s), there were no political, socio-communicative and cultural conditions for the development of the culture of celebrity and the related phenomenon of narcissistic attitudes of individuals popular in the media. This thesis is confirmed by the content analysis of the monthly “Ty i Ja”published in 1960–1973, considered to be the first Polish lifestyle magazine, presenting the stars of theater, film etc., but these presentations were far from revealing any narcissist features characteristic of contemporary culture or Western culture at the time.
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