SociRank: Identifying and Ranking Prevalent News Topics Using Social Media Factors

Abstract

Mass media sources, specifically the news media, have traditionally informed us of daily events. In modern times, social media services such as Twitter provide an enormous amount of user-generated data, which have great potential to contain informative news-related content. For these resources to be useful, we must find a way to filter noise and only capture the content that, based on its similarity to the news media, is considered valuable. However, even after noise is removed, information overload may still exist in the remaining data—hence, it is convenient to prioritize it for consumption. To achieve prioritization, information must be ranked in order of estimated importance considering three factors. First, the temporal prevalence of a particular topic in the news media is a factor of importance, and can be considered the media focus (MF) of a topic. Second, the temporal prevalence of the topic in social media indicates its user attention (UA). Last, the interaction between the social media users who mention this topic indicates the strength of the community discussing it, and can be regarded as the user interaction (UI) toward the topic. We propose an unsupervised framework—SociRank—which identifies news topics prevalent in both social media and the news media, and then ranks them by relevance using their degrees of MF, UA, and UI. Our experiments show that SociRank improves the quality and variety of automatically identified news topics.