Abstract
The chapter introduces the broad outlines of the sociological project and how sociology can help make sense of wine and culture. Examples from empirical research outline how cultural dynamics shape the social systems of wine; wine’s role as a repository and marker of social, cultural and symbolic capital; and how wine is implicated in the reproduction of everyday identities and large-scale social processes. Reviewing a diversity of recent sociological research, the chapter highlights three interrelated themes in the sociological understanding of wine and culture: how wine and the ‘doing’ of wine are contingent outcomes of the social actions of multiple actors and organisations, how the cultural production and consumption of wine are shaped by discourses of legitimacy and processes of legitimation and how the taste of and for wine is bound up with culture.
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