Abstract
Sociology is a professional calling but, given the sociological struc ture of the academic market-place, we are forced to live it as a trade. Given a highly competitive struggle within the market, sociologists in search of employment and prestige are forced to innovate in order to secure clients and audiences. These market-determined innova tions lead to endless changes in paradigms and perspectives which give sociology, as an institution, the appearance of perpetual crisis. These crises are intensified at the periphery of the global market and thus the struggle for clients in Australian sociology is especially intense. These waves of fashion have obscured the real and central tradition of sociology which is the call to comprehend the nature of modern consciousness and the restraints which limit human potentialities.
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