Abstract
The sociological imbalance of African immigrant-entrepreneur hampers the growth and progress of their businesses. Therefore, the need to investigate the sociological factors influencing the success of African immigrant-owned micro businesses in Durban, South Africa. The research approach adopted was a cross-sectional field survey with a total of 364 questionnaires distributed to African immigrant-entrepreneurs in Durban with the use of cluster sampling technique. The results of the study revealed that there was a significant strong positive relationship between sociological factors and the success of foreign-owned micro-businesses in Durban. It is therefore recommended that the government should creating an enabling business environment for African Immigrant-Owned Businesses, including the protection of the lives and property of the African immigrants and their micro businesses in Durban and country wide.
Highlights
Entrepreneurship implies the pursuit of perceived opportunities culminate into producing new products, viable processes and services for benefits, which, in order words, include economic and non-economic benefits to individuals, the economy and the society (Hosseininia and Ramezani, 2016)
The need to investigate the sociological factors influencing the success of African immigrant-owned micro businesses in Durban, South Africa
It is recommended that the government should creating an enabling business environment for African Immigrant-Owned Businesses, including the protection of the lives and property of the African immigrants and their micro businesses in Durban and country wide
Summary
Entrepreneurship implies the pursuit of perceived opportunities culminate into producing new products, viable processes and services for benefits, which, in order words, include economic and non-economic benefits to individuals, the economy and the society (Hosseininia and Ramezani, 2016). African immigrant-owned micro business assumes a welfare enhancing business activity that takes place under good institutions that play important roles in channelling entrepreneurial imagination and initiatives into productive activities, that enables consumers to maximise their utility at a lower cost (March, Martin and Redford, 2016), these activities benefit both the entrepreneur and the society at large (Hosseininia and Ramezani, 2016; Kowo et al, 2019) They generate economic wealth informed by innovativeness and ability to adapt, filling the gaps in the market (Herman and Szabo, 2014). It became imperative to investigate the sociological factors that influence the success of African immigrant-owned businesses in Durban, South Africa
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