Abstract
This study examined individual factors contributing to online shaming, a recent phenomenon where people engage in social policing by shaming transgressions using the Internet technology. It focused on the effects of socioeconomic status (SES) and the belief in a just world (BJW). A sample of 245 city employees in Nanjing, China participated in the study. Participants read an online post about a real-life transgression and reported their willingness to engage in online shaming. Their subjective SES and BJW were assessed. Participants with higher SES exhibited a greater tendency to engage in online shaming than those with lower SES, and participants with stronger BJW were more likely to engage in online shaming. BJW further mediated the relationship between SES and online shaming. The findings have important practical implications in the Internet era.
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