Abstract

BackgroundSocioeconomic inequalities could mitigate the impact of social and behavior change (SBC) interventions aimed at improving positive ideation towards the practice of exclusive breastfeeding. This study explores the empirical evidence of inequalities in the practice of exclusive breastfeeding (EBF) and associated ideational dimensions and domains of the theory of Strategic Communication and Behavior Change in three north-western Nigeria states.MethodsWe used cross-sectional data from 3007 randomly selected women with under-two-year-old children; the convenient regression method was applied to estimate the concentration indexes (CIxs) of exclusive breastfeeding behavior, ranked by household wealth index. Inequality was decomposed to associated ideational factors and sociodemographic determinants. Avoidable inequalities and the proportion of linear redistribution to achieve zero inequality were estimated.ResultsWomen from wealthier households were more likely to practice exclusive breastfeeding CIx = 0.1236, p-value = 0.00). Attendance of at least four antenatal clinic visits (ANC 4+) was the most significant contributor to the inequality, contributing CIx = 0.0307 (p-value = 0.00) to the estimated inequality in exclusive breastfeeding practice. The elasticity of exclusive breastfeeding behavior with respect to partners influencing decision to breastfeed and ANC4+, were 0.1484 (p-value = 0.00) and 0.0825 (p-value = 0.00) respectively. Inequality in the regular attendance at community meetings (CIx = 0.1887, p-value =0.00); ANC 4+) (CIx = 0.3722, p-value = 0.00); and maternal age (CIx = 0.0161, p-value = 0.00) were pro-rich. A 10.7% redistribution of exclusive breastfeeding behavior from the wealthier half to the poorer half of the population could eliminate the inequality (line of zero inequality). Inequalities were mainly in the cognitive and social norms dimension and were all pro-poor.ConclusionSocioeconomic inequalities exist in exclusive breastfeeding behaviors and in associated ideation factors in the three states but are mostly avoidable. A 10.7% redistribution from wealthier to the poorer half of the population will achieve elimination. Messaging for SBC communication interventions to improve breastfeeding practices could be more effective by targeting the mitigation of these inequalities.

Highlights

  • Socioeconomic inequalities could mitigate the impact of social and behavior change (SBC) interventions aimed at improving positive ideation towards the practice of exclusive breastfeeding

  • On the social ideational dimension, 58.5% of the participants agreed that it is important for mothers to give their child only breastmilk in the first six months of infant’s life (Injunctive norm); 39.1% agreed that most women in the community give infants only breastmilk in the first six months of life; and 48% mentioned their partners as influencing their decision to breastfeed

  • The findings showed that changes in the population distribution of women who had at least four antenatal visits during pregnancy, women whose partners influenced their decision to breastfeed the child exclusively and knew benefits from exclusive breastfeeding for the child significantly changed the practice of exclusive breastfeeding

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Summary

Introduction

Socioeconomic inequalities could mitigate the impact of social and behavior change (SBC) interventions aimed at improving positive ideation towards the practice of exclusive breastfeeding. The United States Agency for International Development (USAID) is investing in SBC interventional research and programming globally and in Nigeria, aiming towards positively changing the norms that underpin the health-seeking behaviors of individuals, families and communities [9,10,11]. These SBC interventions are mainly social, and behavior change communication (SBCC) approaches and tools informed by behavioral theories addressing the barriers that prevent the practicing of lifesaving behaviors to improve health outcomes. This situation could result in suboptimal impact from SBC interventions diminishing the expected program outcomes

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