Abstract
Abstract Investor's investment decisions and market outcomes are thought to be systematically influenced by both market dynamics and information structure. Therefore, the study’s main purpose was to identify the factors influencing the investment decision of stock market investors of India. The study also identified the effect of investors' socioeconomic profiles on their stock market investing behaviour. The study was conducted on 151 individual stock market investors of Haryana state. To collect the data a structured questionnaire was used. The data were analyzed using frequency, percentage, crosstab, chi-square, KMO test, Bartlett's test of sphericity and factor analyses. The reliability of data was tested using Cronbach's Alpha. Hypothesis was set to know whether there is any relationship between demographic variable and investment pattern of investors. This study found three major factors which influence the investment decisions of stock market investors. The factors that were discovered were the investing goal, liquidity, and risk attitude. The hypothesis's outcome demonstrated a favorable correlation between investors' investing patterns and demographic characteristics.
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