Abstract
This article is devoted to the study of the influence of socio-cultural foundations on the economic behavior of people in modern Russia. The conducted research revealed significant differences in which sociocultural factors influence the values, preferences and choices of respondents from different age groups. At the next stage, the influence of various traditions on different age groups was investigated. It turned out that almost all people in their economic behavior are influenced by certain traditions, while different groups of people are more or less influenced by different traditions. At the final stage, the perception of innovations and new technologies by different age groups, as well as people’s attitude to entrepreneurship, was investigated. The obtained research results are useful for predicting the course and outcome of economic behavior of Russian citizens of different ages. They should be taken into account when developing or adapting various economic programs or strategies that take into account the needs of various socio-cultural groups.
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