Abstract
Access to safe drinking water and sanitation is the basic right of every human being which directly influence health and social outcomes. Without adopting a project to its cultural settings, the project has very little or no chance for success or to be sustainable. The objective of the present study was to examine the socio-cultural barriers towards safe water, sanitation and hygiene practices in southern Punjab, Pakistan. It was a mixed method of research comprising qualitative and quantitative design. The qualitative data was collected through FGDs, and quantitative data was collected through an interview schedule. It was found that Cultural constraints like satisfaction and reliability towards traditional and myth-based norms are hampering the water, sanitation and hygiene practices. It is necessary to start comprehensive programs of WASH sector development with a special focus on social mobilization for the transformation of social norms along with resource allocation to improve WASH conditions/practices.
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