Abstract
This article deals with the necessity to include socio-inguistic research in the entire complex of problems related to sport. Socio-linguistic research makes it possible to watch the developmental process of sport, approaching it from a variety of points of view. The social structure exerts a direct influence on the language structure, the lan guage in turn exerts its influence on the general level of development of the team and individual. The article presents the ways in which the sports language is taking shape. Subject of the discussion, using as an example an etymological analysis of borrowing terminology from foreign languages, is the process of the taking shape of sports ter minology.
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