Abstract

The present study was conducted for the period 2020-21 and primary data were used for The analysis. Further, stratified random sampling technique was followed to select the respondents. The district of Varanasi in eastern Uttar Pradesh has been deliberately chosen as the district with the highest horticultural production. Two blocks, namely Arajiline and Pindra, from Varanasi district with maximum horticultural production were purposefully selected.Two hundred and thirty farmers were selected from 15 villages randomly. The study concluded that most of the respondents belong to the middle age group. The literacy level of the farm families were classified into seven groups. 84.78 percent of the respondents have a high level of literacy. The respondents of farmers’ families belong to the nuclear family system, followed by 18.26 percent of farmers to the extended family system (57.40) and 24.34 percent in the joint family system. The average land under cash crop growers (chilli and tomato) in marginal, small, semi-medium, and medium-sized farm groups were 0.68 ha, 1.58 ha, 2.38 ha, and 4.15 ha respectively. Agriculture was the most common major occupation, accounting for 55.66 per cent of all occupations. The farming experience of cash vegetable crop growers showed that the majority of the growers (60.86 %) had farming experience of less than 20 years.

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