Abstract
The sub-discipline of economics called Public Choice, although mainly concerned with selfish or egotistical motives, has been open to socio-economic ideas. This is seen by examining the importance it accords to ideology in explaining the voting behavior of legislators as well as articles and book reviews found in its journal, Public Choice. Most definitions of ideology include its relationship to groups and values. Public Choice's openness to alternative views may be growing. Therefore, it is an area of economics that socio-economists should use as a vehicle to reach traditional economists and make them aware of new models of individual behavior.
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