Socio-economic attributes and information source consultancy pattern of vegetable growers in East Singhbhum district of Jharkhand

Abstract

The study was conducted purposively in East Singhbhum district of Jharkhand with a view to analyse the socio-economic attributes of vegetable growers and to determine their marketing behavior. The sample size covered 120 vegetable growers from 10 villages & response was obtained from each individual respondent with the help of a structured interview schedule pretested with 10 percent samples other than the respondents of the study. The findings of the study revealed that majority of the vegetable growers were middle-aged (59.1%) and 32.5 percent had primary school education. The majorities (42.5%) of respondents were having small land holding size, (83.3%) respondents were involved in solely vegetable cultivation, majorities (47.5%) have a medium level of farming experience, and 46.7 percent of the respondents had no membership in any organization. The detailed study of information source consultancy pattern showed that in mass media sources T.V. occupied the highest mean scores of 2.616 and ranked 1st in the sources of information use. 44.33 percent and 70.83 percent of the respondents had medium risk-bearing ability and a medium level of innovativeness.