Abstract
The article considers the place and role of discourse in human life. The basis for this is the im- portance of language and speech as one of the leading features of humanity. Thanks to language, a person’s own reality is formed, which has a semantic character. Four dimensions of the effect of speech in the constitution of the human world are identified. These are: the function of se- mantic productivity and reliability of speech; function of organization and accumulation of ex- perience; the function of normativity of human life; personalization function. The acquisition of the discourse format by speech is associated with the assertion of significance and substantiation of the validity of judgments. These qualities of discursive practices are inseparable from their normative effect. If speech as such is dominated by the effect of communication and statements, the discourse is primarily a semantic ordering of reality. It always creates, transforms or cancels a certain semantic order. The thesis on the growing role of discursive practices in the contempo- rary world is substantiated. This is due to the epoch-making changes in human life, namely the end of the era of production. The whole history of human civilization can be represented as the development of production (from the invention of the production mode of economy in the form of the Neolithic revolution). The end of the era of production means at the same time the actu- alization of the great historical task of man’s appeal to himself, to his own nature and organic ability to live. Taking care of yourself, not the conditions of existence (external goods) will be a priority for human development in the near historical perspective. However, this reorientation of human existence is confronted with the contradictory impact of virtualization of reality for man, which entails changes in the classical vocation of discourse. In this regard, the effect of discourses in the highly powerful information environment of today is analyzed, which is becoming the leading force of global reality in the form of information power.
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