Socially Responsible Supply Chain Coordination from Brand Equity Perspective

Abstract

The issues in socially responsible supply chain coordination from brand equity perspective are discussed in the current study. Socially responsible supply chain coordination that integrates all efforts of CSR initiatives from brand distributors to upstream partner-suppliers shall be surely needed within the uncertainly globalizing and networklizing knowledge economy era. This paper develops a five-step CSR performance evaluation from brand equity perspective for modeling and analysis of socially responsible supply chain coordination and shows relevant optimal coordination strategies to improve and reconcile economic, social and environmental benefits of all partners in the socially responsible supply chain system.