Abstract
Abstract This chapter defines the notion of human sociality, drawing on a range of aspects of social cognition, among them theory of mind, cooperation, trust, altruism, and social accountability. Some fundamental ideas of the book are introduced in summary form, including the idea that communication is a form of tool use in the social realm, that communication and other aspects of social interaction are grounded in semiotic processes, and that social interaction is driven by, and regulated by, norms and heuristics. Two basic imperatives for social interaction are introduced: the need to manage and monitor information, and the need to manage and monitor social affiliation.
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