Abstract
Social business is defined as a business focused on the well-being of people and communities. Creative activity and social innovation prevail in such a business. It constantly updates services, products and processes that are necessary for improving the social well-being of the individual and the community. Social business is usually carried out by non-governmental organizations. The purpose of this article is to find out the context of social business content of social service institutions. 4 social workers working in an institution with persons with disabilities participated in the study. Qualitative content analysis revealed the perception of social business as a process, it is interpreted as promoting the integration of clients into the community, an activity that has added value for social workers and their clients. The components of social business, mission, community, profit, innovation, market are significant in its implementation. Keywords: social business, social innovation, disabled person, reinvestment, empowerment.
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