Abstract
Local clothing retailers compete with online retailers but have difficulties to increase cross-selling revenues. Therefore, a data-driven sales process is conceptualized that uses data from social software in order to increase revenue. It identifies and tracks the customer using RFIDs in customer loyalty cards. By these means, social data can be used in all phases of the purchase and both for major and minor purchases. Individual product suggestions and offerings can be tailored. Local retailers are able to catch up with online retailers in their cross- and upselling revenues. In consequence, local retailers are able to stay competitive.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
