Abstract

Currently in the field of management and psychology, when the economic growth changes rapidly, work in trade is becoming more and more challenging and places demands on trading leaders to synergistically com­bine the theoretical and practical knowledge and experience in the afore­mentioned field. The feeling of personal well-being comprises life satisfaction, positive emotions and happiness. It is closely associated with the fact that an individual feels healthy, educated, with high self-esteem and work ethic. Therefore, the paper aims to assess the necessity of social well-being in the work of trading leaders. The main research objective is to determine the exist­ence of statistically significant differences in the assessment of the dimensions of social well-being between customers and trading leaders. The focus is on the following dimensions of social well-being by Keyes and Lopez (2002): So­cial integration, Social acceptance, Social contribution, Social actualization, and Social coherence. Based on statistical analyses in the statistical software SPSS22, statistically significant differences in assessing the dimensions of so­cial well-being in trade between customers and trading leaders were identi­fied. It can be concluded that trading leaders perceive social well-being more intensely and are more aware of its necessity than customers, which may rep­resent a possible suggestion for deeper research into this current topic.

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