Social Style among North American, Finnish, Japanese, and Korean University Students

Abstract

Using Richmond and McCroskey's Assertiveness-Responsiveness Measure, scores of Finnish (86 men, 144 women), Japanese (124 men, 116 women), Korean (34 men, 20 women), and North American (144 men, 108 women) university students were compared. The Americans' scores indicated that their group was significantly more assertive than were the participants from the other countries. The Korean men scored as more responsive than the other men, the North American men more assertive, and the American women as more responsive than all other men and women.