Social Spaces and Agenda: A Review of Traditional and New Generation Coffeehouses

Abstract

Listen

Translate article

Spaces that have the identity of public spaces function as mechanisms of meaning production. Under the study, the differences between spaces for producing meaning and the role of the media in the production of meaning to the extent of the relationships of space users with media are examined through the example of traditional coffee shops and Starbucks as an example of modern coffee shops in Turkey. The main purpose of this study is to determine the distinctive structure of the two public spaces, the demographic characteristics of the people who prefer these two spaces, and the differences in their relations with the media. In this context, the study was carried out on the coffeehouses and new generation of coffee shops in Kayseri Province in order to understand the two different public spaces, and the relations of the people in this area with the media and the extent to which the media determines the agenda of the people belonging to two
 different places and the basic differences.
 Traditional coffeehouses, which emerged as events that have changed or resisted to a certain extent modern life in the triangle of space, human and communication technologies, and Starbucks-style shops, which are among the meeting spaces of modern life, constitute the examination step of this research in terms of understanding and interpreting the social environments. The other dimensions of the study consist of the people who spend time in two different places and the messages they receive from their communication tools and of examining their differences occurred in terms of effects. In this context, the method of observation and semi- structured interview technique was used in the study carried out to understand the communication technologies and media relations of the people who spend their time in the relatively traditional neighborhood coffeehouses and Starbucks, which represent the modernity and is located in the
 more active points of the city. The results of the research show that both public spaces have an effective position as a tool to determine public agenda as media differentiates according to the space in the using form of social media and traditional media, while the demographic characteristics of the people have decisive features to choose coffeehouses and new generation of coffee shops.