Social servicescape and Asian students: An analysis of spring break island bed and breakfast experiences in Taiwan

Abstract

This research explored factors influencing lodging experiences and examined the relationship among B&B (bed and breakfast) experiences, satisfaction, and revisit intentions for properties on the small island of Liuqiu in Taiwan, based on the social servicescape concept and was mainly from the perspective of a younger generation of Asian Millennials. On-site surveys were conducted with visitors who had stayed at Liuqiu's B&Bs. The findings showed that B&B experiences consisted of two dimensions: physical environment and personal interactions. Satisfaction was largely affected by personal interactions; and revisit intentions were mainly influenced by satisfaction. The physical environment had little effect on satisfaction and revisit intentions. Implications and managerial suggestions for Liuqiu's B&B businesses are provided.