Social Role Theory and the Perceived Gender Role Orientation of Athletes

Abstract

In this research we examined the influence of athletic roles upon the perceived gender role orientations of male and female athletes. Participants were 148 students who read a bogus newspaper article that described either a male or female athlete who had successfully competed in an athletic event. The type of sport (football, basketball, and cheerleading) was manipulated. Female football players and basketball players were perceived as higher in agency than female cheerleaders. Male cheerleaders were perceived as higher in communality than male football players and male basketball players. Participants made external attributions concerning the motivations of athletes who competed in gender traditional sports. They made internal attributions concerning the motivations of athletes who competed in gender nontraditional sports. These findings are examined in relation to social role theory.