Abstract
Management education in India has great popularity and demand. Every second Indian is between the age bracket of 18 and 45. Thus management education in India is a necessity as the large pool of youth has to be groomed to lead this nation in the new millennium. But management education in India is yet in infancy. It has to grow to reach the youth and the women of smaller towns and rural India. Business schools in India have to develop innovative models to address this segment of Indian youth. This paper captures the attempts of certain Indian business schools, management associations and business organizations to spread management education to rural India and other segments where the present day management institutions have failed to reach.
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