Abstract
This study focused on university social responsibility (USR). Corporate social responsibility is currently an extremely common strategy implemented by organizations. Higher education institutions are also introducing this strategy to enhance their performance, seeking to ensure that every university action is socially responsible and oriented toward achieving advantages over competitors. This competitive advantage is the result of a social responsibility vision, which has an ethical core, that the University has implemented or is implementing among all its stakeholders. These institutions work in four areas: instruction, research, management, and projection to society. Universities must thus strive to meet the interests of different stakeholders’ interests. This research concentrated on university students as an important stakeholder. The main objective was to evaluate university students’ participation in USR activities, as well as assessing the impact of relevant university practices. In addition, the study sought to measure the existing causal relationship between students’ participation and their university’s practices in terms of student satisfaction. The fieldwork was conducted with an electronic survey distributed to a group of University of Extremadura students in Spain. A total of 362 valid questionnaires were collected, which were processed using structural equation modeling and partial least squares. The results have implications for university management in the area of social responsibility, with regard to the new USR trends are revealed. In terms of originality and value, this research emphasized a specific stakeholder in universities, namely students, and ways their satisfaction can be achieved through USR.
Highlights
Corporate social responsibility’s (CSR) importance has been growing in recent years.Numerous organizations have implemented socially responsible initiatives, knowing that these provide sustainable competitive advantages (Gallardo-Vázquez and Sánchez-Hernández 2012; Gallardo-Vázquez and Sánchez-Hernández 2014a; Herrera-Madueño et al 2016; López-Cózar-Navarro and Benito-Hernández 2017; Mark-Herbert and Schantz 2007; Moneva-Abadía et al 2018; Pastrana and Sriramesh 2014; Valdez-Juárez et al 2018; Weber 2008)
The present study focused on university social responsibility (USR)
The present study sought to contribute to a better understanding of the process of strengthening university student satisfaction through socially responsible attitudes and behaviors, and to analyze USR practices’ impacts on this aspect of universities
Summary
Corporate social responsibility’s (CSR) importance has been growing in recent years. Numerous organizations have implemented socially responsible initiatives, knowing that these provide sustainable competitive advantages (Gallardo-Vázquez and Sánchez-Hernández 2012; Gallardo-Vázquez and Sánchez-Hernández 2014a; Herrera-Madueño et al 2016; López-Cózar-Navarro and Benito-Hernández 2017; Mark-Herbert and Schantz 2007; Moneva-Abadía et al 2018; Pastrana and Sriramesh 2014; Valdez-Juárez et al 2018; Weber 2008). In 2011, this definition was strengthened by the European Commission (2011) when it pointed out that firms are responsible for their impact on society This organization made an explicit reference to the need for collaboration with stakeholders to integrate social, environmental, and ethical concerns and respect for human rights and consumer concerns into company strategies and business operations. The present study focused on university social responsibility (USR) Universities define their mission, vision, values, principles, and corporate culture in ways that ensure socially responsible operations (Larrán Jorge et al 2012a, 2012b). This context conditions students’ ethical attitudes, which depend on many internal and external factors (Leonard and Cronan 2005), generating both individuals’. The results are given followed by the conclusions, limitations, and future lines of research
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