Social Responsibility and Community Engagement at a Hungarian Regional University

Abstract

The article highlights that the concept of social responsibility does not only offer possibilities for brand building, but is also the social obligation of universities for the empowerment of their various external communities. After an overview of the current terminology of corporate- and university social responsibility and university community engagement, it presents forms of practice differentiating between USR and community engagement activities using the example of an Eastern-European university of applied sciences. The mainly qualitative data, collected from the content analysis of institutional documents and semi-structured interviews with key members of staff, demonstrate that although the university is a small regional institution, its social responsibility practice is commendable.