Abstract
ABSTRACT This is a reflection on the communication modalities of dissemination, propagation and propaganda as they have manifested in the COVID-19 pandemic. It describes the anchoring of the representations of COVID-19 in past diseases, other nationalities, anti-hygienic practices and groups deviating from the ethos of individualistic self-control. It examines the objectification of the representation of COVID-19 in heroes (healthcare workers), elite villains (pharmaceutical company owners, ineffective governments), common villains (careless people, mindless masses) and victims (the elderly, the poor). It provides explanations and hypotheses on the sociopolitical correlate, the dynamic of common-sense beliefs and their relationship with social behaviour.
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