Social representations associated with men and women drivers among French adolescents and adults. Effects of the perceiver’s age, sex, and socioeconomic status

Abstract

The aim of this study was to investigate the specific contents of the social representations (SR) associated with men and women drivers and examine the effects of the social insertions of individuals (i.e., age, sex and socio-economic status) on the content and structure of these SR. A preliminary study with 414 French participants identified thematic content associated with men and women drivers using the verbal association method. Based on these themes, 833 French participants, equally distributed by age group (from 12 to 50years-old and over), sex and socioeconomic status (SES), were asked to answer a questionnaire on men (N=422) or women (N=411) drivers. The results show that each of these SR is organized around three factors: incompetence, prudence and lack of self-control for women drivers; carelessness, skills and self-control for men drivers. In-group favoritism bias can be noted in both groups as male participants, more than female ones, rated men drivers as having self-control and women drivers as lacking self-control, whereas female participants, more than male ones, perceived men drivers as careless and women drivers as prudent. Despite this phenomenon, more male respondents than female ones in all age groups seemed to believe that women are not competent at driving, whereas both sexes seem to agree that men have good driving skills. Among most age groups, three characteristics associated with men drivers (confidence, speed and pleasure of driving) and four characteristics associated with female drivers (caution, civil, compliance with rules and vigilance) emerged as central in the SR. The SR associated with men drivers appeared to be stable and shared across age groups, whereas the SR associated with women drivers appeared more mixed, heterogeneous and unstable with age. Female participants with higher SES consider women drivers as more incompetent, less prudent and more lacking self-control than female participants with lower SES.