Abstract
We investigated the social representation of fair price of French and English-speaking photographers using the free association method. In two independent studies, we performed a factorial analysis of correspondence of the words provided by the participants as well as a similitude analysis. The results indicated that "fair price" was mainly associated with time, effort and experience level of photographers. Both French- and English-speaking samples made similar associations around the concept of fair price but the order of importance varied. We observed some gender-related differences in both samples, although the relative number of male and female participants must be taken into consideration.
Highlights
In the 21st century’s rapidly changing economy there is constant innovation, disruption, and change
The study considers the social representation of what a “fair price” is to professional photographers who contribute to OCUS was analyzed
The results suggest that the concept of fair price is complex and multifaceted
Summary
In the 21st century’s rapidly changing economy there is constant innovation, disruption, and change. The “changing nature of work, flexible work" is cited by 44 percent of business leaders as the top socioeconomic driver of changes in industry [1]. This growing trend is mirrored in worker attitudes with surveys reporting, for example, that 88% of French freelancers do not want to be full-time employees [2]. As attitudes toward the nature of work and technological advances reshape employer-employee relationships, more and more individuals engage in independent work. Other research cites the provision of benefits and income security measures as primary concern across various independent worker profile
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