Abstract
In the contemporary dynamic business context (characterized by stiff competition, high uncertainty, growth of global as well as virtual organizations, etc.), setting up systems for recognizing and engaging employees which need constant endeavor from present-day organizations. Hence, organizations are actively exploring and adopting novel initiatives through strategies platforms for their employer engaging effort, moving the organization image to the “company of employee’s choice” and connecting their strategic talent acquisition supply chain into that eco-system. Qualitative data analysis through 65 semi-structured interviews with employees working with various Software and Research & Development sectors, Human Resources and Talent Management professionals working for information technologies companies, IT-enabled (Business Process Outsourcing) BPO, and KPO (Knowledge Process Outsourcing) Services, as well as talent acquisition organizations, confirm the utilization of social media for social recognition & employee engagement in their organizations. The study contributes to the fields of talent management and social networks and has several key messages for practitioners regarding the expediency and effectiveness of social networks in organizations.
Highlights
The fast-moving technology and internet-based e-economy demand an fast-moving skill set from their workforce
While the interview results suggest that social media are extensively getting leveraged in different processes of the organizations, most of the HR managers and HR professionals reported that nowadays organizations are exploiting social media extensively for managing their employees in several ways: such as recruitment and selection, employer branding, employee engagement, employee engagement and supporting existing literature on such kind of studies
Our findings suggest that HR professionals are briskly using social networking sites to enhance employee engagement in their organizations
Summary
The fast-moving technology and internet-based e-economy demand an fast-moving skill set from their workforce. The skills that current organizations possess are subject to rapid obsolescence unless the skills are updated to reflect the current state of technology.[1] Social media technology skills are increasingly becoming important as organizations attempt to adapt to meet the needs of customers.[2] Social media, such as WhatsApp, Chatter, LinkedIn, Snap Chat, We Chat, Telegram, Twitter, YouTube, Instagram and Face book allow people to engage in virtual communication.[3] Businesses are beginning to use social media to engage people who may be interested in their goods and services. A report by Lombardi, 2012 stated that employment postings with the need for social media skills grew 87 percent between 2011 and 2012.6
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