Social reality in the context of social media and mobile technologies

Abstract

Purpose: The article focuses on defining the concept of mobile technology and social media and presenting the novum aspects most affecting the social reality. The aim of the article is to emphasize the importance of mobile technologies and the continuous development of information technology in terms of the importance of social media. As a result, the article presents opportunities and threats to the world resulting from the use of the described technologies and gives an opinion on the rapid development in this aspect. Design/methodology/approach: The considerations and analysis made it possible to identify the causes of excessive use of mobile technologies and to present the most commonly used types of social media. Findings: The article shows the essence of mobile technologies and the likely direction of development in this aspect. The article defines the social reality in the context of social media and analyzes the modern world determined by technologies. The information contained in the article shows the huge increase in the importance of mobile technologies at the expense of real life and shows the priority of general improvement of the quality of life in favor of addiction and manipulation. Originality/value: The information contained in the article defines the concept of mobile technologies, social media and social reality, presents selected issues related to these aspects and indicates the direction of world development in the context of the issues described.