Abstract
Among college students, there is excessive consumption in pursuit of material enjoyment. They show strong spending power, which is very inconsistent with their own economic situation in daily life and online social platforms, leading to online shopping overdraft, online lending and "naked lending" and other chaos. The basic meaning of "social identity theory" is that individuals realize that they belong to a specific social group, and that being a group member will bring them emotional and value significance. In view of the present situation of abnormal consumption of college students, this paper explores its influencing factors from the perspective of psychological culture from the perspective of "social identity", emphasizes the important role of psychological behavior of college students' consumption, and then evaluates the rational and moderate development trend of education consumption. Establish a reasonable and moderate concept of educational consumption, and provide valuable theoretical guidance for the cultivation of talents and the healthy, harmonious and sustainable development of society. This paper analyzes the formation of social identity theory, the connotation of consumer identity and the influence mechanism of social identity on consumer behavior, and analyzes the abnormal consumption of contemporary college students from the perspective of social psychology.
Highlights
The healthy growth of teenagers, especially contemporary college students, is related to the future development of the country and the rejuvenation of the Chinese nation
In the group of college students, excessive consumption in pursuit of material enjoyment has emerged. Their daily life and online social platforms show strong spending power which is extremely inconsistent with their own economic situation, leading to chaos such as online shopping overdraft, peer-to-peer lending and "naked lending" [1]
Its characteristics often reflect unreasonable and unscientific abnormal consumption tendency, which will affect one's future, and bring serious harm to parents [2]. This abnormal consumption phenomenon reflects that some college students' self-awareness and consumption concept are immature, which is because they have not established correct values [3]
Summary
The healthy growth of teenagers, especially contemporary college students, is related to the future development of the country and the rejuvenation of the Chinese nation. Its characteristics often reflect unreasonable and unscientific abnormal consumption tendency, which will affect one's future, and bring serious harm to parents [2] This abnormal consumption phenomenon reflects that some college students' self-awareness and consumption concept are immature, which is because they have not established correct values [3]. From the current research results and literature, people mainly pay attention to the internal factors that affect self-control in learning, and pay less attention to the influence of environment and group factors on self-control in learning [6]. Understanding and guiding this issue will become an unavoidable social problem in the future development of Chinese education [7]. The Main Types of Abnormal Consumption Behavior of Contemporary College Students
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
