Abstract
<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>
Highlights
President Joko Widodo on the March 2, 2020 issued official statement about existence of covid-19 transmission that infected two Depok, West Java, citizens and since Indonesia admitted officially that crisis was happening
After knowing kind of post in social media based on typology I-C-A Lovejoy and Saxton, researcher identifies several posts from @ruangguru (Instagram account) according to the dimension of social presence from Tu and MsIsaac with structured method to show social presence of Ruangguru during Covid-19 Pandemic in social media Instagram
Ruangguru can adapt to the change that happens in the society when it needs to accelerate learning online by adjusting the information and message that they give to the public through @ruangguru Instagram account
Summary
President Joko Widodo on the March 2, 2020 issued official statement about existence of covid-19 transmission that infected two Depok, West Java, citizens and since Indonesia admitted officially that crisis was happening. Various policies serve as countermeasures were issued, such as Physical Distancing, Work from Home, Study at Home, and Large Scale Social Restriction (‘Pembatasan Sosial Berskala Besar’ (PSBB)). Those policies are conditions accelerated to force everyone to use digital network device. This acceleration is used to socialize, get information, fulfil primary needs, serve other people and perform various professional activities. Learning was done directly in person, it must be done at home with the help of digital media This policy makes formal education and many students adapt to the use of the digital medium, but not for online learning companies. As one of the non-formal education, online learning company which already applied learning through digital media is Ruangguru application
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
