Abstract
Online news media and social media applications recorded an unprecedented success in just few of the recent years. However, online news media and social media domain are still little understood in term of usage among aborigines or Orang Asli in Malaysia. Thus, this research is to see the social perceived value on social media and online news portal among Orang Asli. A quantitative research design is used based on data will be collected via questionnaire from Orang Asli at Kampung Batu 12, Gombak, Selangor, at the outskirt of Kuala Lumpur. Questionnaires were distributed to 50 Orang Asli aged 15 and above. Factor analysis was used to examined the data. Exploratory factor analysis was used to extracts new factor, Online media usage impact. The social values perceived (16 items) factor was examined. After identifying the component based on an examination of eigenvalues and scree plot, rotation was done by varimax method. The items with 0.5 loadings or greater are considered practically significant. The findings showed that most of the Orang Asli gathered current information and news from the social media and social media is the gateway to online news portal. Furthermore, despite of financial circumstances, they willing to spend in order to have the internet access as it gave positive social values in their life, plus the applications internet access were all user friendly.
Highlights
Media has been widely used by people worldwide regardless age, gender, nationality and ethnicity
This study aims to find the best set of items from social element in Perceived Value Model the best explaining the social perceived values on social media and online news portal among Orang Asli in Malaysia
The test indicated the distribution of the data did not depart +2.0 and -2.0 and it is applicable to be proceed for parametric tests [24]
Summary
Media has been widely used by people worldwide regardless age, gender, nationality and ethnicity. Media usage affects them differently and the way them perceiving values from the usage were different from others. The advent of emerging media has been adapted by many groups and populations.[1] The rapid growth in telecommunication has become the central factor of the usage of the media through smart phones that has made the access to the media much easier. As with many products, usage is often driven with economic and social factors. Malaysians have been spending 22% of their time online on social media sites and 9 million users iJIM ‒ Vol 15, No 04, 2021
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