SOCIAL ORIENTATION OF ATHLETES: SOCIO-CULTURAL AND AXIOLOGICAL ANALYSIS

Abstract

Relevance. The contradictory and ambiguous situation that has developed in modern sports requires an expanded range of scientific research in the field of axiology and psychology of sports. The existing facts of negative manifestations in sports determine the search for socio-cultural and axiological features of the social orientation of athletes.
 The purpose of the study was to conduct a sociocultural and axiological analysis of the social orientation of athletes.
 Research methods: The methodological basis of the study was socio-philosophical, ethical-philosophical, cultural, macro-psychological and axiological characteristics of sports as a social institution, socio-psychological aspects of sports and sports activities; ideas of multidimensionality and systemic development of the social orientation of an athlete.
 When conducting a theoretical study, a theoretical analysis of the literature, the study of dissertation research, regulatory documents and scientific articles, generalization and systematization of the results obtained were used.
 The results of the study. It is substantiated that the phenomenon of sport, which demonstrates a general social orientation, is the object of a wide range of cultural, philosophical, psychological, sociological scientific works. The analysis made it possible to identify socio-cultural and axiological factors that determine the social orientation of athletes.